COPYWRITER, CONTENT WRITER & EDITOR

Hello, I’m Victoria

I transform expansive, exciting ideas into words that capture attention, pique interest, create desire and move others to action.

Portrait of Victoria Locke

BACKGROUND

A snapshot of the past decade

I cut my teeth at British broadcaster ITV and spent several years working across sales and marketing roles in the advertising sector. After a stint agency side, I joined British health and beauty brand Neal’s Yard Remedies to lead their copy.

Both in-house and as a freelancer, I’ve enjoyed writing for a breadth of campaigns across a variety of industries.

Now, I offer specialised writing services for luxury-focused businesses looking to cement their authority, communicate effectively and build brand salience with powerful storytelling.

 

DELVE DEEPER

  • My experience has afforded me a unique set of complementary skills: an insight into diverse audiences, substantial commercial knowledge, a nuanced understanding of different channels and platforms and a meticulous eye for detail. That shapes my approach: holistic and strategic, informed by my clients' big-picture goals while executing each brief's requirements with laser focus.

  • I've always admired the craftsmanship, innovation, sophistication, creativity and heritage that luxury brands celebrate and stand for. Before university, I interned with the world's second-largest cosmetics company and later, while studying, at a high-end swimwear brand. During that time, I also worked at a luxury department store and with an Austrian crystal glass and jewellery company. Fast forward to now, it's not surprising that I feel at ease and work predominantly in this space.

  • I read American Studies at the University of Nottingham, where I graduated with First Class Honours. I also spent a year studying abroad at the prestigious McGill University and Ca' Foscari University of Venice.

  • I have always enjoyed evolving my skillset, broadening my knowledge and sharpening my craft. Today, I nurture that by seeking opportunities for professional development. In 2023, I obtained the prestigious INSIDE LVMH Certificate, and in previous years, gained certificates from Cannes Lions and City Lit.

 
Writing services for luxury brands

APPROACH

Flexible, collaborative and thorough

I prioritise nurturing long-lasting professional relationships and enjoy working flexibly and collaboratively with my clients.

So, whether you're looking for an extension of your in-house team to deliver work that fits seamlessly with your existing comms or an expert writer to work autonomously and offer a fresh perspective, I can help. 

I work with my clients in three ways: on an ad-hoc basis against my day rate, on retainer or per project.

Explore services
 
Out of office 🌞 Excited to be officially on holiday for some much-needed respite lounging by the pool, soaking up the sun, frequenting the spa and nourishing my body, mind and spirit with everything gorgeous the Mediterranean has to offer 🌊 I'm p
Three luxury brands kicking cardinal copywriting rules to the kerb for the better 👇🏼 ❌ “Write the way you speak.” @penhaligons_london often comes up in my clients’ list of copy examples they love. The brand oozes Victoriana with
Project peek to end the week🥛🍯👇🏼 "A deliciously rich, cream-coloured bouquet artfully arranged using a selection of the finest seasonal blooms like elegant hydrangeas, delicate carnations and romantic roses with a subtle hint of accompanyin
Last month, I had the pleasure of working on a dream brief with Beaucoup London, a luxury florist based in the heart of Chelsea 👇🏼 I got to delve into their brand identity, bury myself in research on the language of luxury, learn about the lives o

PERSONAL

Away from work

Fingers free from my keyboard, you’ll find me cooking up a storm in the kitchen, walking around the city's royal parks and pottering around the V&A. I also enjoy yoga, and in 2022, I completed the British Wheel of Yoga Level 1 Foundation Course, comprising 60 hours of theory and practice.